Brand Strategy & Identity
Through projects with Depop, Netflix, and my own creative work, I’ve developed a strong foundation in brand strategy and identity through art direction. Each experience has sharpened my ability to build cohesive visual worlds that reflect a brand’s voice, values, and audience. From capturing Gen Z culture to launching immersive experiences, I’ve learned how to shape stories that are both strategic and emotionally resonant.
Photography
I’ve built a well-rounded foundation in photography through a mix of freelance work, event coverage, and personal projects. From capturing powerful moments at Special Olympics Oregon and Boys & Girls Clubs fundraising events to shooting fast-paced University of Oregon sports games for KVAL, I’ve learned how to tell compelling visual stories across a range of environments. I’m skilled in shooting, editing, and delivering high-quality images under tight deadlines, always aiming to highlight emotion, energy, and authenticity. Outside of client work, I’ve also led freelance portrait and senior photo sessions for local clients, where I focus on creating intimate, personalized images that reflect each subject’s unique personality and story.
Social Media Outreach
As a Social Media Assistant for the Boys & Girls Clubs of Emerald Valley, I’ve managed content across Instagram and Facebook to highlight key programs, events, and community impact. I collaborate with the marketing team to develop engaging posts, write compelling captions, and maintain a consistent brand voice. In addition to social outreach, I help update the organization’s website with fresh visuals and event recaps, ensuring content stays timely and reflective of the Club’s mission. This role has strengthened my skills in digital storytelling, audience engagement, and creating content that drives awareness and connection.
Event Planning
As a Campus Ambassador for Bigfoot Beverages, I’ve gained valuable experience in event planning by developing and executing on-campus activations that drive student engagement and brand awareness. From organizing sampling events to coordinating promotional materials and on-site logistics, I’ve learned how to create memorable brand moments that resonate with a college audience. Working closely with the Marketing Support Team, I also helped shape social media content that complemented our in-person efforts, ensuring a cohesive and impactful campaign experience from planning to execution.
Digital Marketing
At the Boys & Girls Clubs of Emerald Valley, I’ve supported digital marketing efforts by contributing to email campaigns, press releases, and website content aimed at promoting community fundraising initiatives. Working closely with the marketing team, I’ve helped craft compelling messaging that highlights the Club’s impact and encourages donor engagement. From writing press releases to developing visual assets for outreach, I’ve gained hands-on experience in creating cohesive digital content that drives awareness, supports fundraising goals, and strengthens community connections.
ADDY Award Recipient
District XI Silver - Depop-Up
Category: Out of Home & Ambient Media - Guerilla Marketing