NETFLIX HOUSE — REALITY’S BEEN REWRITTEN
Anticipation is part of your everyday rhythm. It’s the quiet excitement as you open the app, the moment the red “N” glows on the screen, and the expectation that something good is about to begin. You’ve felt it before – waiting for the next episode, the next DVD in the mail, the next season to drop. Over time, it became a habit. A ritual. You know what to expect: the characters you love, the shows you binge and that movie that comforts you on a gloomy day. But what if one day the stories you count on – the color, the chaos, the comfort – they’re just not there?
Not gone. Just…moved?
Somewhere out there, the worlds you love have slipped into the real one. Scattered, hidden, waiting to be found. And now, it’s up to you to bring them home.
Home to Netflix House.
The stories are alive and they’re waiting for you.
Turning Screens into Spaces:
My Capstone Experience with Netflix House
As part of my capstone project at the University of Oregon, I had the incredible opportunity to collaborate with a UO alum currently working at Netflix on an exciting new initiative: Netflix House
Recently announced by the company, this immersive entertainment experience was the focus of our team’s work. Our goal was to develop a creative strategy to help introduce and explain the concept to the public in a way that felt fun, accessible, and full of energy. From early ideation to strategic communication planning, this hands-on project gave us the chance to bring a bold, culture-shaping idea to life.
THE TEAM
ART DIRECTOR - Emily Manciu COPYWRITER - Jenni Ruiz-Medina STRATEGIST - Nolan Smeds PRODUCER - Haley Ellis PRODUCER - Bethany Glick